Linkedin is a major social media tool and in recent years has begun to grow in popularity and necesscity. Linkedin is different to other tools such as Facebook and Twitter in the sense that Linkedin is a business networking tool. Linkedin is a social media tool where businesses & professionals come together, exchange CV data, interact & network with others in your industry, recieve breaking industry news and apply for jobs etc. Therefore Linkedin is a must for any Business Coach or Sales Trainer.  Linkedin must become part of your  marketing planning and strategy.

Linkedin will enable you to have direct contact with not only customers but with other influential people in your industry. For example suppliers, buyers etc. Linkedin is an essential tool if you are hoping to expand your business coaching services or your sales training packages.

Linkedin will  allow you to generate more traffic to your actual company website & will also generate more leads. Linkedin is an essential way to network and it is important that you begin to network through this social media tool.

Therefore, if you are a business coach or sales trainer, Linkedin is a tool you should really think about incorporating into your marketing strategy.

In today’s age of new technology and new digital marketing practices, it is important for companies to adjust and build their online presence. Tools such as Linkedin are key in order for a business to achieve this. However it is still very important to maintain a strong off-line presence including customer service, a healthy product offering and brand image. Companies should look to continue building off-line channels such as promotions, personal selling, word of mouth & PR. However, Tools such as Linkedin can enable businesses to achieve this albeit online but when combined with off-line practices, it could really enhance and optimise the company’s performance and success. This is regardless of the industry or market the company operates in and in most circumstances, companies can achieve this.

So, if your company is a Printing Company, who offer Printing Services for both personal and business requirements, then this approach should be no different. Linkedin is a tool which can drastically enhance your online presence, your company’s awareness & you product/service on offer. So Why Use Linkedin?

Brand Awareness:

Linkedin will enable your business to generate brand awareness by placing your business information and offerings in front of a massive audience, who you can interact and communicate with directly.

Advertising

Linkedin can enable your company to advertise your brand and products but also advertise new campaigns and services. For instance if your printing company was looking to advertise new flyers or business cards, then Linkedin could enable this.

Competitor Analysis

Linkedin can enable a company to analyse their competitions strategies, their offerings and their movements. It can allow companies to identify the major selling points, how they advertise and how they interact with customers and followers. For instance, if your competitors were having succees with there leaflet printing services, you could look to identify, what there customers reactions, behaviours and opinions are. You could look to identify how they are advertising or communicating these services.

Research

Linkedin can enable businesses to conduct research on their market and on customer’s attitudes, feelings and behaviours.

Networking

Linkedin can enable companies to network with other like minded people, customers, clients and other people within the industry. Linkedin allows your company to join groups, organise events & host competitions etc.

Hiring & Recruiting

Linkedin is a great tool which can enable your company to search and head hunt talented people and can be used as a platform for hiring staff.

Keeping A Float With News & Events

Linkedin can allow your business to relevant breaking news articles or stories.

So if you’re printing company is looking to promote your brand & business printing services, then Linkedin is a tool which can allow you to do so. It is certainly worth looking into. So get cracking and all the best.